Introducing the BigFive Digital Podcast

BigFive Digital has launched a new Podcast featuring interviews with the entrepreneurs, business and thought leaders driving the adoption of digital marketing and commerce tools by small businesses in Africa and the Middle East.

The inaugural episode of the podcast features Ezana Raswork, founder and CEO of Africa 118which is both a directory of business listings throughout Africa and a provider of digital marketing services to Africa SMEs. Africa 118 is building a valuable asset in its database of nearly a million SME records in Africa. Africa 118 currently operates in Kenya, Uganda and Ethiopia, but plans to expand elsewhere on the continent.

Ezana is a native Ethiopian, educated in Europe and North America who cut his teeth in packaged goods, media and telecom before founding Africa 118 after discovering how difficult it was to search for local business listings. On the podcast we hear Ezana’s founding story, how Africa 118 is trying to address clear market need, his optimism about business opportunities in Africa, as well as the environment for entrepreneurship on the African continent and how it can be improved.

You can listen to the podcast here. We will be releasing new episodes featuring other leaders in the coming weeks.


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