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Archive for September 2019

BigFive Summit Sessions: The Unfiltered Truth (Video)

At the inaugural BigFive Summit in May, we ended Day 1 with a panel of three Cape Town area small business operators who talked about the pain points they experience as small business owners, giving the audience some real-time evidence of the pain points SME solutions providers have the opportunity to solve. The panel members…

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BigFive Summit Sessions: Reinventing Trudon (Video)

At the inaugural BigFive Summit in Cape Town, our Paul Plant interviewed Trudon (Pty) Ltd CEO Lunga Siyo about the challenges of running a legacy media business is a fast-changing digital environment. Johannesburg-based Trudon publishers printed Yellow Pages as well as online, voice, and mobile YP directories, plus digital services, including websites, presence management, digital…

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BigFive Summit Sessions: The One Second Strategy (Video)

Mobile advertising is an unforgiving medium, as markets have only fractions of a second to capture a device user’s attention. At the inaugural BigFive Summit in Cape Town, Sarah Utermark, the South Africa country manager for the Mobile Marketing Association, presented eye-tracking research detailing how mobile users interact with mobile advertising. The bottom line is…

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