Sohail Nawaz MBE

Sohail is Chief Executive Officer of THSA Technology Bahrain W.L.L., trading as Adsertor brings together a GDPR compliant technology stack that enables the centralisation and consolidation of an organisation’s data.

Sohail began his career in the Yellow Pages industry, with Yell in the UK, where he worked with some of the country’s biggest brands on their data segmentation and marketing strategies. He went on to become Sales Director for, a local search engine and online directory company, where he trebled revenues and achieved Google Premier Partner status.

In 2014 Sohail was recruited from the UK to take on the role of COO at Primedia, the main directory publisher in Bahrain and Qatar, where he was then appointed CEO. In 2016 He acquired his own digital agency ACS-Media, based in Dubai, UAE. At ACS he grew revenues through key client acquisitions in the Healthcare and Education sectors.

Sohail is an advocate for data-driven marketing strategies, and he is a firm believer that AI will play an increasingly important role in the future of business. “Data is the oil of the 21st century, and data analytics is the engine that drives the personalisation of client interaction and engagement!”