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Posts by BigFive Digital Editors

BigFive Summit Sessions: The Service Imperative (Video)

At the inaugural BigFive Summit in Cape Town, Trudon (Pty) CRO Lyndon Munetsi addressed the “Service Imperative.” The argument for service as an operational imperative is, in essence, that the only thing more expensive than investing in after-sales service and support is not investing in it. Lyndon a former Accenture consultant with just under three…

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BigFive Summit Sessions: The Unfiltered Truth (Video)

At the inaugural BigFive Summit in May, we ended Day 1 with a panel of three Cape Town area small business operators who talked about the pain points they experience as small business owners, giving the audience some real-time evidence of the pain points SME solutions providers have the opportunity to solve. The panel members…

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BigFive Summit Sessions: Reinventing Trudon (Video)

At the inaugural BigFive Summit in Cape Town, our Paul Plant interviewed Trudon (Pty) Ltd CEO Lunga Siyo about the challenges of running a legacy media business is a fast-changing digital environment. Johannesburg-based Trudon publishers printed Yellow Pages as well as online, voice, and mobile YP directories, plus digital services, including websites, presence management, digital…

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BigFive Summit Sessions: The One Second Strategy (Video)

Mobile advertising is an unforgiving medium, as markets have only fractions of a second to capture a device user’s attention. At the inaugural BigFive Summit in Cape Town, Sarah Utermark, the South Africa country manager for the Mobile Marketing Association, presented eye-tracking research detailing how mobile users interact with mobile advertising. The bottom line is…

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BigFive Summit Sessions: The Yoco Story (Video)

Katlego Maphai and his Yoco co-founders saw “massive gaps” in the small business infrastructure in their home South Africa, and across the continent. Helping African small (and micros) businesses accept card payments, something the big banks and payment platforms hadn’t prioritized, would be a transformational opportunity, for small businesses and for the broader economy. In…

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BigFive Summit Sessions: The Leaders View the AME Digital Opportunity

Top executives from the companies leading African and Middle Eastern small, medium and micro-enterprises (SMMEs) into the digital age believe the biggest challenges that their customers face are acquiring and retaining customers and finding the financing they require to remain in business. These were among the findings of a survey BigFive Digital conducted among leaders…

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