Posts by BigFive Digital Editors

How Digital Ready Are Your Small Business Clients?

In the run-up to our inaugural BigFive Summit, which begins next week in Cape Town, the BigFive Digital team has conducted an exclusive “executive survey” to gain a sense of how leaders across the big five pillars assess the state of small business in the region. The survey asked more than 40 leaders across traditional…

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The Ultimate Guide to Selling Websites

For the small business owner today, it’s hard to know where to start when it comes to digital marketing. With a vast array of digital platforms – from Facebook to Jumia fighting for their attention, small business owners need to make the decision of how to prioritize their marketing efforts and spend. As such, being…

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New Podcast: Trevor Nadeau, Local Knowledge

Trevor Nadeau is on a mission to make every business in the region discoverable on Google. And he describes the opportunity for making African and Middle Eastern small businesses fully discoverable online in very human terms. “if we have the ability to help a business owner get discovered properly, with a proper address and category, that…

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Five Reasons to Attend the BigFive Summit

In one month an international group of leaders from digital marketing and commerce firms will gather in Cape Town for the inaugural BigFive Summit, the first-ever event focused on digitally enabling small business in Africa and the Middle East. The summit’s agenda is focused on how companies are building and selling software and services to…

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Meet the BigFive Summit Featured Startups

One feature of the upcoming BigFive Summit is a session titled “Startup Showcase: Meet the Next Disruptors” that will expose the Summit audience to the level of innovation in digital commerce emerging from Cape Town’s thriving startup scene. We’ve invited three Cape Town-based startups to join us at the end of Day 2 (14 May) of the…

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New Podcast: Gustav Praekelt, Praekelt.com

Gustav Praekelt is a deep thinker about how technology enables small businesses to be successful at surprisingly little cost. His eponymous Johannesburg-based technology consultancy provides “human-centered” UX design and engineering, natural language understanding, and also helps businesses use chatbots and WhatsApp to engage, communicate, and generate revenue. The latter topic, using messaging apps to empower African businesses, dominated…

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Forget Native Apps, SMBs Should Focus on The Mobile Web

From smartphones to tablets, mobile devices are increasingly dominating the time consumers spend consuming digital media. And it’s really no surprise – we all know it was already in 2015 that mobile search surpassed desktop searches. In certain emerging markets, like Indonesia, they’ve completely skipped desktop adoption and pressed fast forward on mobile-first with 91%…

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How to Overcome Objections to Website Sales

Websites are key to building a strong digital foundation for small businesses. Yet many still struggle to understand the value of an online presence. According to a recent study by Visa, more than 50% of SMBs still aren’t online, but with digital presence playing a more important role than ever, SMB service providers must refine…

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