BigFive Digital has expanded its Advisory Council to nine members with the addition of two leaders in developing and bringing to market digital marketing solutions for SMMEs. Sifiso Mazibuko is the founder and managing director of Social Scope, a paid social marketing agency based in Johannesburg. Sifiso is a former Facebook executive who was a…

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BigTech CEOs have been spending more time in Africa lately, a clear reflection of the continent’s growing importance as a source of innovation as well as a developing market for the global technology industry. According to a recent Forbes article by Toby Shapshak, a steady stream of major tech CEOs have been passing through Africa…

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Tanaz Dizadji, Founder & CEO of Brand Ripplr, a leading Middle East influencer marketing platform, will be a headline speaker at the upcoming Local Digital Middle East 2020 event, presented by BigFive Digital on 4 February 2020 in Dubai. Brand Ripplr enables brands to partner with vetted and relevant influencers to create content that inspires action and delivers…

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At the inaugural BigFive Summit in Cape Town, Trudon (Pty) CRO Lyndon Munetsi addressed the “Service Imperative.” The argument for service as an operational imperative is, in essence, that the only thing more expensive than investing in after-sales service and support is not investing in it. Lyndon a former Accenture consultant with just under three…

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At the inaugural BigFive Summit in May, we ended Day 1 with a panel of three Cape Town area small business operators who talked about the pain points they experience as small business owners, giving the audience some real-time evidence of the pain points SME solutions providers have the opportunity to solve. The panel members…

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At the inaugural BigFive Summit in Cape Town, our Paul Plant interviewed Trudon (Pty) Ltd CEO Lunga Siyo about the challenges of running a legacy media business is a fast-changing digital environment. Johannesburg-based Trudon publishers printed Yellow Pages as well as online, voice, and mobile YP directories, plus digital services, including websites, presence management, digital…

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Mobile advertising is an unforgiving medium, as markets have only fractions of a second to capture a device user’s attention. At the inaugural BigFive Summit in Cape Town, Sarah Utermark, the South Africa country manager for the Mobile Marketing Association, presented eye-tracking research detailing how mobile users interact with mobile advertising. The bottom line is…

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