Check out the BigFive Digital Newsletter

BigFive Digital has launched a new online newsletter, the BigFive Digital Weekly that digests the most interesting, important and impactful articles about the BigFive pillars — search, social, mobile, location and payments — across Africa and the Middle East. The weekly will help members of the BigFive community keep abreast of this rapidly evolving ecosystem.…

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Yoco Co-founder Katlego Maphai to Headline BigFive Summit

Yoco is one of the hottest companies in African fintech, having recently raised R230 million (US$16 million) to fuel its effort to grow its network of small businesses using its point of sale technology. Yoco’s Co-founder and CEO, Katlego Maphai, will share the Yoco story, as well as thoughts on building a successful BigFive business in Africa…

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New McKinsey Book Bullish on Africa Business

A new book by the international consulting firm McKinsey makes the case that Africa is the continent to watch for the next decade an beyond. Africa is poised for economic and population growth that will outpace the rest of the world and business leaders need to move quickly to develop their strategies for doing business in…

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eMarketer Report Shows Giant Upside in AME Digital Ad Market

A new report from eMarketer projects that the Africa/Middle East region will the world in the share of 2018 media spend from traditional media sources. According to the report, AME will generate total media spend of $24.9 billion this year, of which 81.4%, or US$20.3 billion, will be from traditional media sources. The remaining $4.6…

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Is Africa the “Silicon Valley of Banking”?

A new book argues that Africa is the center of digital innovation in the banking system. The book, Fintech: The Banks Counter-Attack was written by Yves Eonnet and Hervé Manceron, are co-founders of the French digital banking company TagPay. “Africa is the Silicon Valley of banking,” said the authors. “The bank of the future is being invented in…

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Forget Native Apps, SMBs Should Focus on The Mobile Web

From smartphones to tablets, mobile devices are increasingly dominating the time consumers spend consuming digital media. And it’s really no surprise – we all know it was already in 2015 that mobile search surpassed desktop searches. In certain emerging markets, like Indonesia, they’ve completely skipped desktop adoption and pressed fast forward on mobile-first with 91%…

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Introducing the BigFive Digital Podcast

BigFive Digital has launched a new Podcast featuring interviews with the entrepreneurs, business and thought leaders driving the adoption of digital marketing and commerce tools by small businesses in Africa and the Middle East. The inaugural episode of the podcast features Ezana Raswork, founder and CEO of Africa 118, which is both a directory of business listings…

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How to Overcome Objections to Website Sales

Websites are key to building a strong digital foundation for small businesses. Yet many still struggle to understand the value of an online presence. According to a recent study by Visa, more than 50% of SMBs still aren’t online, but with digital presence playing a more important role than ever, SMB service providers must refine…

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Introducing BigFive Digital

BigFive Digital helps African and Middle Eastern (AME) companies succeed in bringing to market digital marketing products and services for small and medium-sized enterprises (SMEs). We do this through a regular stream of content packed with actionable insights, supported by original market research, that help our members make smart choices about strategy, go to market…

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