In light of the rapidly unfolding situation with the Covid-19 pandemic, and further to today’s public health announcement* by South African President Cyril Ramaphosa, BigFive Digital has taken the decision to postpone BigFive Summit 2020, scheduled for 18-20 May in Cape Town.  We fully intend to reschedule the event in Cape Town to a later…

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At the inaugural BigFive Summit in Cape Town, Trudon (Pty) CRO Lyndon Munetsi addressed the “Service Imperative.” The argument for service as an operational imperative is, in essence, that the only thing more expensive than investing in after-sales service and support is not investing in it. Lyndon a former Accenture consultant with just under three…

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At the inaugural BigFive Summit in May, we ended Day 1 with a panel of three Cape Town area small business operators who talked about the pain points they experience as small business owners, giving the audience some real-time evidence of the pain points SME solutions providers have the opportunity to solve. The panel members…

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At the inaugural BigFive Summit in Cape Town, our Paul Plant interviewed Trudon (Pty) Ltd CEO Lunga Siyo about the challenges of running a legacy media business is a fast-changing digital environment. Johannesburg-based Trudon publishers printed Yellow Pages as well as online, voice, and mobile YP directories, plus digital services, including websites, presence management, digital…

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Mobile advertising is an unforgiving medium, as markets have only fractions of a second to capture a device user’s attention. At the inaugural BigFive Summit in Cape Town, Sarah Utermark, the South Africa country manager for the Mobile Marketing Association, presented eye-tracking research detailing how mobile users interact with mobile advertising. The bottom line is…

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Katlego Maphai and his Yoco co-founders saw “massive gaps” in the small business infrastructure in their home South Africa, and across the continent. Helping African small (and micros) businesses accept card payments, something the big banks and payment platforms hadn’t prioritized, would be a transformational opportunity, for small businesses and for the broader economy. In…

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