Conferences

Five Reasons to Attend the BigFive Summit

In one month an international group of leaders from digital marketing and commerce firms will gather in Cape Town for the inaugural BigFive Summit, the first-ever event focused on digitally enabling small business in Africa and the Middle East. The summit’s agenda is focused on how companies are building and selling software and services to…

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New Podcast: Gustav Praekelt, Praekelt.com

Gustav Praekelt is a deep thinker about how technology enables small businesses to be successful at surprisingly little cost. His eponymous Johannesburg-based technology consultancy provides “human-centered” UX design and engineering, natural language understanding, and also helps businesses use chatbots and WhatsApp to engage, communicate, and generate revenue. The latter topic, using messaging apps to empower African businesses, dominated…

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Yoco Co-founder Katlego Maphai to Headline BigFive Summit

Yoco is one of the hottest companies in African fintech, having recently raised R230 million (US$16 million) to fuel its effort to grow its network of small businesses using its point of sale technology. Yoco’s Co-founder and CEO, Katlego Maphai, will share the Yoco story, as well as thoughts on building a successful BigFive business in Africa…

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eMarketer Report Shows Giant Upside in AME Digital Ad Market

A new report from eMarketer projects that the Africa/Middle East region will the world in the share of 2018 media spend from traditional media sources. According to the report, AME will generate total media spend of $24.9 billion this year, of which 81.4%, or US$20.3 billion, will be from traditional media sources. The remaining $4.6…

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