Mobile

The Ultimate Guide to Selling Websites

For the small business owner today, it’s hard to know where to start when it comes to digital marketing. With a vast array of digital platforms – from Facebook to Jumia fighting for their attention, small business owners need to make the decision of how to prioritize their marketing efforts and spend. As such, being…

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Is Africa the “Silicon Valley of Banking”?

A new book argues that Africa is the center of digital innovation in the banking system. The book, Fintech: The Banks Counter-Attack was written by Yves Eonnet and Hervé Manceron, are co-founders of the French digital banking company TagPay. “Africa is the Silicon Valley of banking,” said the authors. “The bank of the future is being invented in…

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Forget Native Apps, SMBs Should Focus on The Mobile Web

From smartphones to tablets, mobile devices are increasingly dominating the time consumers spend consuming digital media. And it’s really no surprise – we all know it was already in 2015 that mobile search surpassed desktop searches. In certain emerging markets, like Indonesia, they’ve completely skipped desktop adoption and pressed fast forward on mobile-first with 91%…

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How to Overcome Objections to Website Sales

Websites are key to building a strong digital foundation for small businesses. Yet many still struggle to understand the value of an online presence. According to a recent study by Visa, more than 50% of SMBs still aren’t online, but with digital presence playing a more important role than ever, SMB service providers must refine…

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