Research

How Digital Ready Are Your Small Business Clients?

In the run-up to our inaugural BigFive Summit, which begins next week in Cape Town, the BigFive Digital team has conducted an exclusive “executive survey” to gain a sense of how leaders across the big five pillars assess the state of small business in the region. The survey asked more than 40 leaders across traditional…

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eMarketer Report Shows Giant Upside in AME Digital Ad Market

A new report from eMarketer projects that the Africa/Middle East region will the world in the share of 2018 media spend from traditional media sources. According to the report, AME will generate total media spend of $24.9 billion this year, of which 81.4%, or US$20.3 billion, will be from traditional media sources. The remaining $4.6…

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