Why Data-Driven Creative Changes Everything

Creativity and technology are more inextricably entwined than ever in the age of data-driven everything and machine learning. Jay Thomson explains with vivid examples from his work as CDO of Hoorah Digital how data-driven creative is transforming the advertising business. This is a message relevant to everyone in the room at BigFive Summit — for the work you do to acquire customers to how you help your small business customers acquire theirs.