Lessons Learned from Addressing the African SMME Market

The Africa-Middle East small business market is often discussed as though it were a monolith. In reality, it is a collection of unique markets, each with its own challenges and opportunities. Agency veteran Kenneth Sun of Flint Studio breaks down important lessons learned over a decade of bringing South African SMMEs into the digital age. Following Ken, vConnect CEO Deepankar Rustagi shares his hard-earned views on how to address the Nigerian SMME market. Both will offer a critically important reality check how to successfully bring digital products to market in Africa's two largest markets.