The One Second Strategy: What Neuroscience Teaches Us About Mobi...

How long must an ad remain on a mobile screen in order to be seen? Do consumers process information differently in mobile compared to desktop? Can marketers boost attention and cognition of their advertising by increasing exposure time? The answers to these questions may surprise you. In this session, Sarah Utermark, Country Director for MMA South Africa, presents groundbreaking new findings from the MMA’s Cognition Research study conducted to address these questions.