Building the region's local and SME technology stack


17th February 2022


An in-person event presented by BigFive Digital in

cooperation with the Asian Local Search and Media Association


A thought-leading event exploring the growing and increasingly interconnected ecosystem supporting the digital transformation of small and local businesses in the Middle East, North Africa region.

Past Participants in the MENA Summit

To inquire about speaking and sponsorship opportunities, write to us at

Why attend the BigFive Digital MENA Summit?
To learn about the growing and increasingly interconnected ecosystem enabling the digital transformation of small and local businesses in the Middle East, North Africa region. And to make connections that will lead to the partnerships that will help this space grow and prosper.


What do we mean when we say “small and local” businesses?

  • SMMEs (small, midsize, and micro enterprises)
  • Regional brands
  • Multi-location brands


Why BigFive Digital?

BigFive Digital is an event and content organization fostering the development of the local and SMME digital technology ecosystem in Africa and the Middle East. BigFive does this via in-person and virtual events, and through thought-leading content that includes the popular BIG5D Podcast, newsletter, and original research.

Components of the local and SME technology stack





Organizations that should attend this event

  • SaaS companies
  • Online publishers
  • Media companies
  • Fintechs
  • Logistics techs
  • Food techs
  • Investors
  • Local businesses
  • Digital agencies
  • Martech companies
  • Digital presence providers
  • Listings and location management companies
  • Mapping companies
  • eCommerce platforms
  • Telecoms
  • Banks

Preliminary Agenda

16th February 2022

MENA Summit Pre-Reception

17th February 2022

08:30 - 10:00 - Coffee, Registration & Networking

10:00 - 10:10 - Welcome and Opening Remarks

10:10 - 10:20 - The MENA Local Digital Ecosystem Overview & Outlook

10:20 - 10:50 - Headline Speaker

10:50 - 11:10 - Building Local Brands with Influencer Marketing

11:10 - 11:40 - SMME Financial Inclusion in MENA

11:40 - 12:00 - What’s New with Local Search in MENA?

12:00 - 12:30 - Building the Omnichannel Commerce Ecosystem

12:30 - 13:30 - Lunch

13:30 - 14:00 - Examining MENA’s Red Hot Buy Now, Pay Later Market

14:00 - 14:30 - Digital Dining -- Ghost Kitchens and Virtual Restaurants

14:30 - 14:50 - Live Podcast*

14:50 - 15:00 - Case Study

15:00 - 15:30 - Refreshment Break

15:30 - 16:00 - Headline Speaker

16:00 - 16:30 - Winning the Last Mile - Innovations in Logistics

16:30 - 17:00 - Investor View - What’s Hot, What’s Not in MENA Startups?

17:00 - 17:30 - The Local Business View - Tales of Digital Transformation

17:30 - 19:00 - Networking Reception

Venue - The Media One Hotel

The Media One Hotel is located in Dubai Media City, a hub for regional and global media brands and tech startups. It’s the perfect environment for an event focused on building an ecosystem to help digitally transform local businesses in the MENA region.

“For the past 20 years, Dubai Media City has cemented its position as the region’s most credible media community that houses the largest global and local media brands. It’s a community where freelancers, startups, SMEs, and large enterprises co-exist, contributing to Dubai being named “The capital of Arab Media 2020.”

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