Trevor Nadeau

Since 2005 I have been passionately working in the local search, local media and local business listing industry in the emerging markets of Turkey and the Middle East. Over this time I have gained great insight and understanding of the challenges both small business owners and national brand managers face in terms of digital discovery of their respective “bricks and mortar” locations on the web, websites, digital maps, apps, mobile devices and sat nav systems. Over this time I have also developed an expertise in the compilation and validation of local business listing data for Turkey and the Middle East. With the help of smart technically skilled colleagues who understood “location”, we built and maintained high quality, granularly addressed and manually geo-coded bilingual local business listing databases in Turkey, Egypt, Saudi, UAE, and Palestine. In 2009, as managing director of Turkey Yellow Pages, our brand was challenged with poor brand awareness and a market with no appetite for traditional Yellow Pages online solutions. It was time to create and execute a transformation strategy. It was at that point when we introduced a concept of business listing discovery on digital maps and mobile devices with a strategic partnership with NAVTEQ Maps and Nokia’s Ovi Maps. This was the precursor to the introduction of two business discovery concepts known as Brand SoLoMo and SMB SoLoMo. Basically, list your business once and get found everywhere. Get found on Social, Local and Mobile platforms - SoLoMo! In the following years we focused on ensuring we maintained the highest quality local listing database in the country while simultaneously entering into strategic business listing licensing agreements with Google, Yandex, Bing, Yelp, Trip Advisor, Foursquare, Here Maps, TomTom and Factual to name a few. Thus facilitating the ability to surface business listing data on all key local and global local search and map platforms all from one unique database.